Nespresso On Ice

Art direction for the launch of Intenso on Ice and Leggero on Ice, the limited edition Iced Coffee capsules for summer '17.
These two new blends were specifically crafted to provide a delicate and refreshing iced beverage at home. One sip of these drinks transports you to the Mediterranean sunshine.
We collaborated with other team in this integrated multi channel campaign based on that powerful insight.
Using the vintage travel posters as a reference, we developed an original modern campaign featuring a series of Mediterranean summer destinations.

Illustrations: Pietari Posti
Agency: Wunderman Thompson