Samsung Galaxy Fold

Visual merchandising / Art Direction / Set Design

I teamed up with designer Tristan Cochrane for this challenging

window display for the new Samsung Galaxy Fold at Harrods.

We made an installation with 30 origami butterflies in solid color anodized aluminum sheet. A beautiful progression that begins with the sheet of aluminum and finishes with fully formed butterflies.

Project management, production and art direction.

Client: Samsung
Agency: HKWS
Harrods, September 2019.

Ph: Claudia Agati