Design of a 48-sheet billboard poster to be sited in the center of Peterborough to open a debate in society.
"Pickled eggs" posts the question “Are you worth it?” as a symbol of integration to the popular culture, habits, food and
the way people are here. You can find pickled eggs in fish and chip shops and pubs and you know them if you are enough into the culture. You won't see them in cool trendy places, they are not a delicacy, they represent the common people and daily life.
An exhibition followed with all the posters of the campaign and a series of debates and events in Peterborough.
Metal billboard debate: "Are you worth it?"
To see more:
Indie Vision Project