Gucci

Set Design / Visual Merchandising / Art Direction

Set design proposals for visual merchandising at Gucci Garden in Florence, Italy.

Taking working class, football fans and the pop culture universe as a starting point, I've developed three concepts to display a collection of luxury tracksuits:

A giant table football, a counterfeit market stall and a changing room of an old gym.

Set design for Visual Merchandising course.
Central Saint Martens, November 2019.

Tutor: Phillip Cooper

© 2020 by Paula Benvegnú