© 2019 by Paula Benvegnú

Kleenex

Global Digital Campaign

Art direction and creativity for the global launch of Kleenex new exfoliating pads in the UK and US.

Under the concept #TAKINGOVER, we developed an integrated digital campaign encouraging women to take on every day challenges and keep up with a hectic life, and still feel a deep energetic renewal in the skin at the end of the day.

IDEA: The Motorcycle Diaries

This reality series will show former model Tamara Bell embarking on the epic Route 66, meeting inspiring women on her way

and sharing their stories to connect with the audience.

Tamara will share personal experiences while doing her facial cleansing routine via Persicope or Facebook Live.

Copywriter: Emilio Pastore

JWT London, 2016.