© 2019 by Paula Benvegnú

Nespresso On Ice

Digital Campaign

Launch of Intenso on Ice and Leggero on Ice,

the limited edition Iced Coffee capsules for summer '17.

These two new blends were specifically crafted to provide a delicate and refreshing iced beverage at home. One sip of these drinks transports you to the Mediterranean sunshine.

We collaborated with other team in this integrated multi channel campaign based on that powerful insight.

Using the vintage travel posters as a reference, we helped develop an original modern campaign featuring a series of Mediterranean summer destinations.

Copywriter: Emilio Pastore

Illustrations: Pietari Posti

JWT London, 2016.